An advertising copy writer, a newspaper man, and a poet walk into an almost empty bar and the owner / bartender offers each one the chance at a drink, in exchange for a glowing piece of writing.
The ad man says, “I can write you ad copy that pack them in.”
The newspaper man says, “I can write a feature story that will bring them in from miles around to see this fine establishment and you in person.”
The poet says, “I don’t know if anything that I write will pack them in or make them come from miles around, but I do know many a struggling poet that needs a good place to drown his sorrows.”
Guess which one the owner gave the drink to?