In an effort to help those who may have been hit by the onslaught of marketing slurry that passes through the English language, every now and then, I will post some words or phrases that are absurd, unless you are in marketing, sales, or some other line of work where junking up the language is simply a way of life. To start, I submit two:
Free Gift. By its definition, a gift is free, at least to the recipient. If somebody gives you a gift that’s not free, then it is not a gift.
Truly Unique. Can something be falsely unique? Unique means one of a kind. Doesn’t matter if it is a good one of a kind, or a bad one of a kind, it is a one of a kind. If it is unique, by its definition it is true to itself because it is one of a kind.
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